Alex Mercer · Digital Marketing Specialist · Portfolio
4+ years delivering ROI

Digital Marketing Specialist
Facebook & Google Ads

I architect targeted campaigns, engaging content, and SEO/SEM strategies that boost reach, engagement, and conversions. Let’s scale your brand with precision.

140+

campaigns optimized

9.2x

avg. ROAS

4 yrs

hands‑on experience

214% 187% +156%
3>Google Ads Specialist

Search, display & PMax campaigns driven by keyword intent and smart bidding.

maximize conv.quality score

Top skills

Google Ads Search Engine Optimization (SEO) Web Development Lead Generation Social Media Marketing

I am a dedicated professional with 4 years of experience specializing in digital marketing, particularly in optimizing Facebook and Google Ads. My proficiency lies in crafting compelling content and executing precisely targeted campaigns, which have consistently enabled businesses to broaden their audience reach and elevate engagement levels, ultimately resulting in noteworthy conversion rates.

In addition to my expertise in advertising platforms, I possess a deep understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM), allowing me to develop and implement comprehensive strategies for online visibility.

🔍 Expertise at a glance:

  • Facebook Ads Specialist
  • Google Ads Specialist
  • SEO & SEM Specialist
  • Engaging Content Creation
  • Targeted Campaign Execution
  • Results-Driven Strategies

"Increased reach, engagement & conversions" — that’s the core of every project.

📁 featured projects

BHT Mosquito Control

Toronto · 2025

Local SEO, Google Ads & content strategy for mosquito control services. Increased organic leads by 150%.

local SEOGoogle Adscontent creationlead gen
+150% reach visit

Wildlife Removal Toronto

GTA · 2026

SEM campaign + web dev (lead forms) for emergency wildlife control. 200% increase in service calls.

SEMweb devFacebook Adscall extensions
+200% calls visit

Bugs Terminator · Bed Bug

GTA · 2025

Targeted landing page optimization & Google Ads for bed bug heat treatment. Conversion rate +90%.

CROPPCheat treatmentSEO
+90% CVR visit

Signegold Car Recovery

UAE · 24h

Multilingual FB/IG campaigns + Google Local Services ads for emergency recovery. 3x lead increase.

Facebook Adslocal service adsArabic content
3x leads visit

Sunlight Sofa & Curtains

Abu Dhabi · 2022

Complete rebrand, web development & Google Ads for upholstery services. +400% organic traffic.

web devGoogle Adslocal SEOcontent
+400% traffic visit

Sunlight Tents & Shades

Abu Dhabi · 2022

SEM & multilingual content for parking shades. Engineering-focused ads reduced CPA by 35%.

SEMYouTube adsB2B lead gen
-35% CPA visit

Pest Control Pro

Toronto · 2026

Complete digital strategy: SEO, Google Ads, FB lead forms, and comparison landing pages.

SEOGoogle AdsFacebookweb dev
+180% conversions visit

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